Clients Sales and marketing consultancy is all about improving results. That’s what we do. A fast audit, recruitment, training or hands-on interim management - our consultants work with you to generate sustainable sales revenues. Below is a selection of Optima clients. Contact us today for more information or a free initial consultation. Halfords Business Services provide unique B2B products and services, supported by over 400 National stores within the UK. Having experience significant growth, Halfords Business Services recognised the opportunity to invest in this area with the creation of a new team of sales professionals, based out of head office in Redditch. In order to independently confirm their strategic move into B2B sales, and also for assistance in the plan’s implementation, B2B sales and marketing consultants Peter Button and Simon Rowland were commissioned. From the initial consulting stage a robust business plan was created, which was tightly project managed, through the recruitment phase and subsequent training and coaching of both management and sales team. Required systems and processes were also developed, using tried and tested technology and methodology, in order to establish a world-class sales operation which is now fully operational. Training and coaching continues, in line with the agreed strategic plan and further expansion is expected through 2008. We provide strategic sales leadership together with hands-on sales and marketing support, with training and coaching of account directors and managers. CWA are driving new revenues from new account wins and existing account development. Existing customer’s require an altogether different strategy, therefore account planning and coaching, using role-play techniques, has been implemented. "CWA are benefiting from the strategic new business focus that Optima bring to our team. They deliver a level of sales and marketing expertise which is successfully opening doors into FTSE 250 clients and is also enabling us to maximise our customer account development." Patrick Veasey, MD, CWA Ltd BOX provide M2M (machine to machine) and fleet telematics services. We needed to understand their exact situation before any recommendations could be made and implemented; therefore a fast audit of their operation was executed. This resulted in a new sales and marketing strategy to drive new business through direct and reseller channels, with key markets identified, products and services developed and the company repositioned. "Optima's fast-audit was a powerful way for us to independently review our sales and marketing plans. Their confirmation of what we were doing well, together with fresh and innovative input, has successfully refocused BOX on what is most important for us - scaleable, profitable, revenue generation." June Reynolds-Lacey, Chairman, BOX telematics Ltd Vanguard plc is a services provider and airtime reseller in business to business telecommunications. Their direct sales team required training and development following fast growth and recruitment of new sales staff. “Optima Consultancy provide more than sales development training - they opened new markets through the creative and exciting introduction to new products and services, with ROI selling techniques" David Stansfield, National Sales Manager, Vanguard plc IBC had specific long-term issues and required to know exactly what would stem the declining revenues and again build sales from customers and vital new business. A fast audit of their sales and marketing strategy and day-to-day activity provided the board with essential and valuable insight into their company and resulted in hands-on consulting at the front end. “I am absolutely delighted with the work put in at IBC and very pleased with the application and diligence put in by the team. I have no hesitation in recommending Optima to other companies.”                                 Colin Hooker, Chairman, International Bottle Company Ltd The winning of new client business was required using sustainable and repeatable methods. Coaching via one-on-one meetings, e-mail and telephone developed the key directors in their ‘strategy and action’ to market. "Optima have provided a clear direction for our sales strategy, majoring on networking techniques for effective new business creation, together with presentation skills training; all delivered in a practical easy-to-adopt way. Simon continues to add value as our external sales and marketing coach."  Ruth Todd, Director, Sirius Logistics Ltd

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