The Optima Consultancy are passionate about ensuring that there is a Return on Investment - ROI - on all your marketing activities. We focus our marketing consultancy on areas which generate quality leads to directly support the sales team.
This is proven results-based marketing.

Research-Based Marketing Action Plans
With the Marketing Director or Manager we build a detailed realistic and achievable marketing action plan, based on our assessment of your current business strategy, your skills, your marketplace and the company’s current marketing collateral - identified in the ‘Optima Fast Audit’.

Key Research

• Internal marketing assessment
• Desk research
• Telephone research interviews:
  • Customers
  • Lost Customers
  • Competitors
  • Prospects
• Internet research
• B2B Mystery Shopping

We project manage the action plan, against agreed and timed-criteria. We coach and develop key staff and implement the plan, measuring its success by (for example) the number of enquiries generated or the additional revenues generated over time.
Key Marketing Services

• Mail shots
• E-mail shots
• Web strategy and design / promotion
• Quotations presentation
• Branding / brand positioning
• Literature / collatera;
• Case Studies / testimonials