“Optima’s approach to marketing strategy and action planning is hands on, fast paced and it delivers”. More...   Paul Bullett, B2B Development Manager, Halfords Business Services.

Marketing Services The Optima Consultancy are passionate about ensuring that there is a Return on Investment - ROI - on all your marketing activities. We focus our marketing consultancy on areas which generate quality leads to directly support the sales team. This is proven results-based marketing. Research-Based Marketing Action Plans   With the Marketing Director or Manager we build a detailed realistic and achievable marketing action plan, based on our assessment of your current business strategy, your skills, your marketplace and the company’s current marketing collateral - identified in the ‘Optima Fast Audit’. Key Research Internal marketing assessment Desk research Telephone research interviews: Customers Lost Customers Competitors Prospects Internet research B2B Mystery Shopping We project manage the action plan, against agreed and timed-criteria. We coach and develop key staff and implement the plan, measuring its success by (for example) the number of enquiries generated or the additional revenues generated over time. Key Marketing Services Mail shots E-mail shots Web strategy and design / promotion Quotations presentation Branding / brand positioning Literature / collateral Case Studies / testimonials