The Optima team have brought together a selection of books that we recommend and also made it easy for you to get your hands on quality materials...just click through and buy direct from Amazon.co.uk.
The Sales Bible is described as a must for any serious sales professional.
Simon Woodroffe of ‘Dragons Den’ and Yo! Sushi fame has brought together a collection of focusing thoughts and some excellent quotes.
‘The Art of War’ is a must for those who wish to understand how to ‘defeat the enemy’ by stealth.
If you’re looking for a book on selling strategies - especially in dealing with multiple buyers and complex deals, then this is a must for you. Miller Heiman - famous and excellent material.
Rich Dad Poor Dad is an easy enjoyable read. It challenges us to think differently about our approach to earning money. Interesting stuff.
A well known author - Chris Newby and a best seller for complex sales situations. HIGHLY RECOMMENDED for sales professionals.
How to write a marketing plan. Clear and concise but comprehensive.
The Goal is a famous book - one of the most read of its kind. Business process improvement set in a fast-paced thriller.
HIGHLY RECOMMENDED. Part of a series of business strategy books - very practical and full of useable examples. Journeying Into the Unknown. Peak and Bailey.
To order this book e-mail us directly. Cost £15.00
Management by Degrees is all about solid business strategy. Where are you now, where do you want to be and how will you get there? Practical, logical and easily followed.
